Fast Food Review: Baja Fresh, Born Again

Let’s be honest – very, very few human beings in the world have ever sat down and thought about what to eat, and then after much deliberation said, “My first choice…is Baja Fresh!” Just doesn’t happen. What actually occurs in real life is that somebody working in a cubicle says to himself, “Hmm, I work in this shitty office-building part of town where there’s nothing except other office buildings and a horrible, overpriced snack store in the lobby. Where can I possibly grab lunch? Aww, fuck it, Baja Fresh again, since it’s the only place within walking distance and I can drown out their flavorless meat with all the free black salsa I can choke down.”

Baja has had several bad ideas over the last few years, including a “Nacho Burrito” that barely contained any cheese, but recently they’ve actually come back strong, seriously revamping their menu with a build-your-own burrito concept that directly competes with Chipotle (and has more options, less diced red onion). I’d venture to call it the fast food comeback of last year. But when I got a coupon in the mail which displayed the picture below, I was, well…

I’d have to call that image borderline vomitous. But I couldn’t walk away. It had to be tasted. Don’t ask why. This is what I do. Besides, the coupon also promised a 99-cent side of something called “Pronto Guacamole (TM).”

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