Sony is Suing Kevin Butler [Sony]
Following a bizarre turn of events and a highly unlikely TV commercial, actor Jerry Lambert – for years the “face” of the PlayStation brand – is being sued by none other than Sony itself.
Despite having made something of a name for himself playing the fictional PlayStation executive Kevin Butler, last month Lambert appeared in an advertisement for Bridgestone tyres playing a competitor’s product, the Nintendo Wii.
Strangely, the commercial was later edited to remove Lambert from it entirely. Which seemed weird, but it may be explained by the fact that on September 11, Sony Computer Entertainment America filed a suit (spotted by gumby_trucker @ NeoGAF) against both Bridgestone and Wildcat Creek, a company registered in 2007 by…Jerry Lambert.
Sony is suing both companies over trademark infringement, presumably for their use of Lambert in a scenario involving video games that aren’t PlayStation games.
We’ve contacted both Sony and Bridgestone for comment on the specifics of the case, and will update if we hear back.
Sony Computer Entertainment America LLC v. Bridgestone Americas, Inc. et al [Justia]
SCEA sues Bridgestone and Jerry Lambert (Kevin Butler actor) over Game On promotion [NeoGAF]
Top Pic: Kevin Butler [Louie82Y @ DeviantArt]
Originally written and published by Luke Plunkett at Kotaku. Click here to read the original story.
