Former SCEA CEO Jack Tretton Joins AI Tech Company

Share.

Company looking to make the most of his video game experience.

By Luke Karmali

Jack Tretton, former president and CEO of Sony Computer Entertainment America, has found a new job on the advisory board of a start-up investigating Artificial Intelligence.
PR Web reports Tretton will now help the company, called Genotaur, with its hopes of licensing new forms of interactive interfaces to partners across a range of fields, including digital entertainment and video games.

Genotaur’s main focus is on developing new forms of “intelligent interactive interfaces” between humans and computers. Alongside games and digital entertainment, other areas the company is looking to branch into include robotics, childhood education and even action figures.
“This is a very exciting time for us at Genotaur as we develop new products and scale our business, focusing initially on implementation within the computer entertainment business. Jack’s experience in every area of building and operating consumer products and interactive entertainment companies will help us grow our capabilities at Genotaur,” said Tony Simpson, CEO and president of Genotaur. “We are fortunate to have an executive of Jack’s knowledge and experience base on our team.”
Tretton announced his decision to step down at SCEA earlier this year following a massive 19 years with the company, during which time he helped oversee the launches of the original PlayStation, PlayStation 2, PlayStation3, PlayStation Portable, PlayStation Vita, PlayStation Network and PlayStation 4 in North America. He was replaced by Sony Network Entertainment International EVP and COO Shawn Layden.

Luke Karmali is IGN’s UK News Editor. You too can revel in mediocrity by following him on Twitter.

Originally written and published by at IGN PS3. Click here to read the original story.